Key Takeaways:
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Sydney Sweeney, Jennifer Garner, and other celebrities have spotlighted Blissy favorites.
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Major outlets including Page Six, People, and The Hollywood Reporter featured Blissy.
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The Wicked x Blissy collection earned coverage from Elle, MSN, and The Hollywood Reporter.
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Brand partnerships and celebrity events helped expand Blissy’s cultural visibility.
Silk pillowcases have always had a certain cultural cachet. But over the past couple of years, Blissy has shown up in some unexpected — and pretty high-profile — places.
Here's a look at the moments that made headlines, from celebrity endorsements to sold-out limited-edition collabs.
Here's a look at the moments that made headlines.
Celebrity Mentions
Sydney Sweeney Is a Fan
Page Six reported that Sydney Sweeney has singled out Blissy's silk pillowcase as a personal favorite — telling the outlet the pillowcase helps reduce frizz, prevent wrinkles, and keep her skin and hair looking their best.
The Page Six feature ran ahead of Amazon's Big Spring Sale, with Sweeney specifically noting the luxurious feel of the 22-momme mulberry silk.
Jennifer Garner Travels With the Blissy Sleep Mask
People magazine spotted Jennifer Garner traveling with the Blissy Sleep Mask, featuring it in their roundup of travel essentials. Made from the same 22-momme mulberry silk as the pillowcase, the sleep mask is lightweight, breathable, and gentle on skin overnight.
Hilary Duff, Gabrielle Union, and Alessandra Ambrosio
The Hollywood Reporter's Mother's Day gift guide noted that celebrity moms Hilary Duff, Gabrielle Union, and Alessandra Ambrosio have all used Blissy's products — citing silk's advantage over cotton for skin, since it absorbs less moisture overnight.
Blissy Collaborations
Wicked x Blissy: Hollywood Reporter, Elle, and MSN All Covered It
When Blissy launched its limited-edition Wicked collaboration ahead of Wicked: For Good, three major outlets covered it in the same week.
The Hollywood Reporter highlighted the collection across ten limited-edition mulberry silk pillowcases and sleep masks.
Elle called the Blissy sleep mask one of the collab's standout pieces, describing the pillowcases as crafted from "pure mulberry silk, in playful Wicked themed prints that elevate every night's rest while keeping hair and skin silky smooth."
MSN captured the fan energy around the launch: "I'd like to think Glinda from Wicked only uses the brightest pink bedding, especially if it'll help keep her hair shiny and smooth. That's why I'm obsessed with the newly released Wicked x Blissy Collection."
🛍️ Shop the Wicked x Blissy collection.
Nicole Miller x Blissy: Fashion Week Daily Editor's Pick
Fashion Week Daily named the Nicole Miller x Blissy capsule collection an Editor's Pick, noting that silk's smooth texture helps reduce overnight friction — which can help prevent wrinkles and blemishes.
The collaboration brought Nicole Miller's signature aesthetic to Blissy's 22-momme mulberry silk pillowcases and sleep masks.
White Lotus x Blissy: Featured in Haute Living
Haute Living included the Blissy Sleep Mask in their roundup of White Lotus-inspired picks, alongside luxury lifestyle products matching the show's aesthetic.
🛍️ Shop the Blissy Sleep Mask.
Blissy's Biggest Brand Moment
Hilaria Baldwin's Gurus Magazine Holiday Party
Blissy was a gift bag sponsor at the Gurus Magazine holiday cover party honoring Hilaria Baldwin — covered by Gurus Magazine as one of the evening's brand partners alongside the celebration of Baldwin's influence and voice.
Blissy's Star Continues to Rise
From celebrity beauty routines to major media features and buzzworthy collaborations, Blissy has continued to expand its presence far beyond the bedroom. As more stars, brands, and publications spotlight the benefits of silk, Blissy remains at the center of the conversation — proving that a great night's sleep can make headlines, too.
